A Pathway to Preservation

Here at Chasing Bugs, we believe conservation starts at home. Our approach to environmental stewardship focuses on three primary areas: education, modification, and amplification.

Education

Through photography, public speaking, and writing, we educate the public about conservation issues affecting insects and spiders in the home landscape.

Modification

Through outreach, we help encourage homeowners to modify their landscape stewardship decisions to be more sustainable and bug-friendly.

Amplification

Through social media, we amplify the latest research as well as easy-to-adopt conservation practices that support insects and spiders at home.

“In the end we will conserve only what we love; we will love only what we understand; and we will understand only what we are taught.” – Baba Dioum

Community Conservation: Moving the Public to Action

Environmental conservation exists along a spectrum of public engagement. Through strategic design of resources and appropriate communication methods, we can help move people from passive to active engagement around a specific conservation issue. Engagement begins with awareness. From awareness, we can help lead people to appreciation, action, and advocacy. This 4-A model of conservation engagement can help organizations and individuals strategically engage the public around important local issues.

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Awareness

Conservation starts with awareness of why an issue is important. During this phase of engagement, we hope to make an issue relevant to an audience so they are compelled to engage more deeply and meaningfully.

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Appreciation

In the appreciation phase of engagement, we help the audience understand an issue more deeply. This deeper connection and understanding leads to greater appreciation and motivation to act.

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Action

Behavioral change is our long-term engagement goal. Whether it’s planting more native plants or eliminating pesticides at home, we hope to move people towards actionable behavioral change that makes a difference.

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Advocacy

Small steps can make a big difference for conservation issues, but those small steps are magnified when others join the cause. Through advocacy, we amplify and magnify our conservation message.

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